Featured Brands
SHOP ALL BRANDS







The hoodie features a striking “Black / Cool Blue” colorway, serving as a visual metaphor for the icy cool resilience both brands represent. Constructed with Geedup’s premium fleece, the garment offers heavyweight comfort and durability — a staple standard for the Sydney-based label. Bold Trapstar Irongate branding appears across the back, and signature gothic motifs are subtly integrated, reinforcing its London street DNA. The collaboration is further elevated by co-branded patchwork and embroidered detailing, representing unity, legacy, and underground prestige. The Geedup ‘Play For Keeps’ insignia — a slogan synonymous with community and pride — stands as a central anchor, transforming the piece from simple apparel to cultural armor.
We use cookies on our website to give you the best shopping experience. By using this site, you agree to its use of cookies.



